Author - Anjali Wakhure

Rare Earth Free: Redefining Innovation for a Sustainable Tomorrow

A clean and modern digital illustration highlighting the concept of Rare Earth Free innovation, symbolizing sustainable technology and eco-friendly progress for a greener future.Rare Earth Free: Redefining Innovation for a Sustainable Tomorrow If you’ve ever wondered what powers our modern world — from smartphones to satellites — you’ll find one thing in common: rare earth materials. They sound exotic, and they truly are, but they also come with a big environmental and economic cost. That’s where the idea of going Rare Earth Free steps in — a bold move that’s reshaping how industries think about innovation, efficiency, and sustainability. Let’s dive into how this new wave of thinking is changing the future, one design at a time. (more…)
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SRMs and Controllers: The Engines of Next-Gen Product Innovation

 

Close-up of an SRMs motor highlighting its structure and design used in modern product innovationSRMs and Controllers: The Engines of Next-Gen Product Innovation When you think of innovation in motors, you probably imagine faster machines or smaller, smarter devices. But behind these game-changing advances are SRMs (Switched Reluctance Motors) and their ever-reliable partners, controllers. Together, they are quietly becoming the engines of next-generation product innovation, shaping industries and powering technologies that you use every single day. (more…)
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Co-Creation and Partnerships: Ideas in Action

 

A collaborative team of engineers and partners working together on innovative motor product development through co-creation.Co-Creation and Partnerships: Ideas in Action

When you think of innovation, chances are you imagine lone inventors in labs or designers sketching ideas on paper. But in today’s fast-paced world, real innovation often comes from co-creation in product development, where companies, partners, and even customers join forces to build something bigger than the sum of its parts. This approach is not only reshaping industries but also changing how you think about collaboration and creativity. (more…)

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How NPD Shortens Time-to-Market for Big Brands

Illustration of SRM motor development with NPD process accelerating time-to-market for big brandsHow NPD Shortens Time-to-Market for Big Brands

When you think of big brands, you often imagine endless resources, giant factories, and teams working around the clock. But even the biggest names in the market face one constant challenge: time-to-market. In today’s fast-moving world, speed matters more than ever. Customers expect fresh products, investors want results, and competitors never sleep. That’s where NPD (New Product Development) steps in like a superhero with a stopwatch. (more…)

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Preventive Maintenance: The Secret to Longer Motor Life

Preventive maintenance process extending the life of electric motors in a factory.If you have ever dealt with a motor suddenly stopping in the middle of production, you know how stressful it feels. Motors are the hardworking machines that keep factories alive, but like all hardworking heroes, they need regular care. This is where preventive maintenance comes in—your best friend for keeping motors healthy, efficient, and ready for action every day. (more…)
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Predictive Maintenance Made Simple: The Key to Motor Efficiency

 

Predictive maintenance system monitoring industrial motor efficiency with real-time analytics.When you think of motors in a factory, you probably imagine them working endlessly in the background, keeping everything moving smoothly. But what if one of those motors suddenly stopped working without warning? Production would stall, costs would rise, and your team would rush to fix the problem. This is exactly where predictive maintenance steps in, helping you prevent surprises and keep your motors running efficiently. (more…)

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The Future of Externally Excited Motors in India

High-resolution 3D illustration of an externally excited synchronous motor showing rotor, stator, and excitation components with metallic finish in industrial styleIndia’s industrial landscape is at a turning point. With rising energy costs, tighter efficiency mandates, and supply-chain risks linked to rare earth magnets, companies are being forced to rethink motor technologies. Externally Excited Synchronous Motors (EESMs) — once a niche solution — are fast becoming the go-to alternative for plant managers and OEMs looking to cut energy bills, reduce dependency on rare earths, and extend machine life. This isn’t just an engineering upgrade. It’s a strategic shift in how India will power its factories, utilities, and infrastructure for the next decade. (more…)
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